ONLINE ADVERTISING
Online Marketing plays a critical role in the overall marketing mix of an organization, as the percentage of internet consumer spending grows, more and more businesses are allocating portions of their budgets to online advertising.
Best Online Advertising in India
Adrelms provides an integrated online advertising campaign that exposes it to prospective buyers. Once a campaign begins, we track pertinent information such as traffic, conversions, and user behavior. Our approach to online advertising combines creative messaging with required back-end analysis, to see what’s working and what could work better.
We specialize in various forms of online advertising including:
• Contextual Advertising
• Pay Per Acquisition
• Pay Per Impression
• Local Search Advertising
• Text Link Advertising
• Banner Ads
• Web Video Advertising
Our Online Advertising services include
Online Ad Strategy
Before spending time, we determine which PPC engines (Yahoo, Google, MSN, Ask, etc.) and banner ad networks (DART, 24/7, Blogosphere, etc.) are most suitable. Target budgets for PPC and PPI campaigns are set, while ideas for creative and promotional campaigns are conceived and organized.
Media Planning & Placement
Occurring simultaneously with ad strategy, online media planning and placement are employed in an ongoing effort. It ties in closely with analytics to determine which networks, creative ads, and keywords are yielding the best conversion rates.
Bid Management
Facilitates bidding and controls budgets on thousands of keyword phrases for all of the search engines.
Copy-writing
It’s a scientific fact the wording of titles and descriptions impacts click-through rates, especially for paid searches. For example, using the same titles and descriptions for “cars” and “used cars” is a classic mistake and a lost targeting opportunity. Time-consuming as it is, Adrelm experiments with variations and writes targeted copy for each keyword phrase to ensure optimal client benefit.
Rich Media Banner Design
Movement and interaction within banner ads attract higher click-through rates. The goal is to design a series of interactive banner ads relative to different types of products. This gets the client into consumer psychology and behavioural targeting.
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Frequently Asked Questions
Online advertising refers to the promotion of products, services, or brands using digital channels such as websites, search engines, social media platforms, mobile apps, and emails.
There are various types of online advertising, including display ads, search engine marketing (SEM), social media advertising, video ads, native advertising, email marketing, influencer marketing, and affiliate marketing.
Online advertising typically involves advertisers bidding on ad placements or keywords through ad platforms. Advertisements are then displayed to targeted audiences based on factors like demographics, interests, and user behavior. Advertisers are charged when users interact with their ads, such as clicks, impressions, or conversions.
The effectiveness of online advertising can vary depending on factors such as the target audience, ad quality, targeting options, and campaign optimization. Online advertising offers the advantage of precise targeting and detailed analytics, allowing advertisers to measure their return on investment (ROI) and make data-driven improvements.
Retargeting, also known as remarketing, is a technique where ads are shown to users who have previously visited a website or interacted with a brand online. It helps to re-engage potential customers and increase conversion rates by reminding them of products or services they showed interest in.
How can I measure the success of my online advertising campaigns?
Key performance indicators commonly used to measure online advertising success include click-through rates, conversion rates, cost per acquisition return on ad spend, and customer lifetime value. Analyzing these metrics can provide insights into the effectiveness of your campaigns.