EMAIL & SMS MARKETING

Adrelm Digital Marketing Agency offers a diverse range of email marketing services designed to fit your brand needs, financial capabilities and ideal market segments. Schedule a consultation with our email marketing agency and let’s discuss the importance of services in achieving your goals.

Here are reasons investing in an email marketing campaign service is essential:

• Build Customer Loyalty: 

Strong client relationships require regular brand interactions – and routine web email marketing communications with the customer make it possible for any company to generate brand loyalty while driving sales. Additionally, the cost of engaging with and marketing to an existing client using the best email campaigns is six to 12 times less expensive than other marketing channels, such as paid advertising or social media marketing. Targeted email marketing campaigns not only drive more business but also save you money.

• Expand Your Business Reach:

Email campaigns are proven to have better reach and potential for engagement than traditional marketing methods. Statistics show 72 percent of email users check their inboxes more than six times a day and about 92 percent of internet users have a minimum of one email account. Experienced email marketing specialists can help you reach your target audiences on any device while staying non-invasive and compliant with the CAN-SPAM Act.

• Connect With Different Audiences:

Hyper-personalized communication is one of the many benefits of using B2C and B2B email marketing to reach your audience. While traditional marketing methods focus on delivering a broad message to a large audience scope, marketing emails allow you to offer unique discounts and codes, personalized messages, and data-driven campaigns based on criteria such as birthdays, regions, and customer lifetime value (CLV). Instead of putting your effort into one campaign, you’re able to reach out to different audience segments with a personal touch.

• Save Time and Effort:

Email marketing for small businesses, franchises, and multi-location firms is significantly less labor-intensive than traditional marketing. There is no postage to consider or labelling required for each campaign distributed. Targeted email marketing allows you to communicate and engage with your ideal market segments (whether it’s a few hundred or a hundred thousand) in a matter of minutes. If you don’t have the time to learn the ropes of email campaign optimization, the best email marketing companies can assist you.

• Test Email Campaigns and Drive Strong Results:

Online email marketing offers various ways to test and see if you’re hitting the nail on the head with your marketing efforts. You can perform A/B and multivariate testing to examine almost every component of your email campaign, from the subject line and time sent to the content within the email campaign itself. This offers valuable insights as to where you might need to revise your email marketing strategy to drive the most engagement with your email campaigns.

• Track Your Analytics:

Data and analytics provided by email marketing software give valuable insight into the performance of your targeted email marketing efforts and deployed campaigns. The most often reported engagement metrics are open rates, click rates and click-through rates (CTRs), bounces, and conversions. Depending on your marketing goals, an experienced email marketing specialist can decode the numbers and translate them into valuable applications to better reach your audiences.